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We all know that 2020 has been not only challenging, but it’s also been thought-provoking to say the least. During the course of the year that has unfortunately been plagued with uncertainty and negativity, it’s only right that we make it a bit light-hearted and celebrate the latest in fashion and beauty. As much as I would love to make a completion of the year so far, so much has happened in the fashion and beauty industry! So I have brought you snippets from the first few weeks of October 2020.
SKIMS launching at Selfridges in the UK
Shapewear has been a game changer and revolutionised the fashion industry. It can make a garment streamlined, creating a smooth silhouette and boost confidence all without the need for invasive treatments or products making false promises.
In a post-spanx era, there have been a lot of companies that have produced their own replicas. However, SKIMS has proven a popular, affordable choice that delivers great results. Since it’s release in 2019, SKIMS has boasted a glowing reputation and is notoriously known for having many sell-out pieces (so much for joining the mailing list). To date, entrepreneur and business mogul Kim Kardashian-West has added over 160 SKIMS products and loungewear pieces to her collection, including the brand’s signature Body Suit, Solution Short, Waist Trainer and Body Tape.
To understand the business strategy on why Kardashian-West chose Selfridges to showcase her products, she stated; “Selfridges are known for their incredible fashion mix – making it the perfect place for UK-based customers to discover SKIMS”.
The launch was successful and came complete with its own ‘SKIMS Café’. The cafe was complete with takeaway coffee cups showcasing the SKIMS designs, confectionery and napkins adorned with the SKIMS logo and a themed coffee menu of her brand names for the skin tones including ‘’sand latte’’, ‘’sienna Americano’’ and ‘’clay cappuccino’’. Whether you're a fan of the Kardashian clan or not, you have to admire their success and drive which can help fuel your own ambitions.
So FREE lattes and gorgeous shapewear definitely sounds like the dream to me.
SKIMS Launched in the UK on October 5th and is available to buy in-store and online
Beauty Advent Calendars
Whilst so far it hasn’t exactly been the season to be jolly, that doesn’t mean that we’re not allowed to be excited for Christmas- after all what’s there not to enjoy about spending time with loved ones, eating to your hearts content and watching your favourite classic Christmas movies?
October also means that beauty advent calendars are being released in stores and online for us to buy. They’re so coveted, that the annual Selfridges one sold out within minutes!
Maybe you want to buy your beauty-obsessed sibling one or you might even want to treat yourself (and why not?). Here’s a quick rundown of the most anticipated and popular beauty advent calendars available to buy right now:
1. Liberty Advent Calendar - £215.00
The Liberty calendar is back and it definitely does not disappoint! Containing some of the most sought-after beauty products from the Liberty beauty hall, this calendar is worth over £789.00. The calendar contains products by cult brands including Diptyque, Hourglass Cosmetics and Mario Badescu. The advent calendar is available from here
2. SpaceNK Beauty Advent Calendar - £195.00
Back by popular demand, the second annual calendar by SpaceNK is back. Behind 24 doors of the calendar, some of the most coveted beauty buys are tucked away to make your countdown to Christmas extra fun and exciting. The SpaceNK calendar contains products by Dr Barbra Sturm, Kate Sommerville, Laura Mercier and more! Worth over £680, you can buy it here
3. Charlotte Tilbury’s Bejewelled Chest of Beauty Treasures - £150.00
Christmas has definitely come early with this treasure chest! The most glamorous and blinged-up advent calendar of them all, Charlotte Tilbury has not disappointed. Packed with full-sized versions of Charlotte’s beauty must haves, as well as travel sized versions of her iconic products including the new Pillow Talk Push Up Lashes Mascara. You can find the chest of beauty treasures on the Charlotte Tilbury's official website here
Rihanna’s Fenty University
With the academic year recently beginning class is now in session. But forget long virtual classes, looming deadlines and student debt- this university is fun, free and involves renowned beauty brand Fenty Beauty. The brainchild of singer-and now one of the world’s successful fashion and beauty entrepreneurs - Rihanna, since the eponymous brand hit the stores in Autumn 2017, the products had the world, myself included, hooked. I personally can’t live without my KILLAWAT Freestyle Highlighter Duo.
So you can imagine my delight on finding out about Fenty University.
After a successful run of tutorials in early September, the sessions are now back this October.
The series of virtual make up lessons, the university gives ‘students’ the chance to recreate some of RiRi’s most iconic red carpet looks and music video make up using Fenty Beauty Products. The virtual classes will be led by celebrity makeup artists Hector Espinal and Priscilla Ono, the sleuths behind the infamous ‘Fenty Face’ the nickname given to the dewy yet natural skin finish Rihanna is known for.
The classes will be broken down into three categories over the next three weeks. The sessions will cover all bases including ‘lit from within’ (a tutorial on how to achieve the sought after Fenty Face), ‘All Eyez on Me’ (a step by step guide on how to create iconic looks for the eyes) and ‘Perfecting your Pout’ (A tutorial that will end the quest to the perfect pout using bold lipsticks).
The classes can be found on all of Fenty Beauty social media platforms (mainly YouTube and Instagram. There will also be interactive quizzes to test your Fenty Beauty Knowledge from the classes, as well as the chance to be named ‘Student of the week’ on the brands Instagram account and the opportunity to win special prizes courtesy of Fenty Beauty. The best part of these classes? Is that all of them will cater to all skin types and skin tones.
They’ll also be a whole host of make-up artists and beauty and aficionados on board to help meaning that the class also caters for everybody- so there’s no need to worry if you’re a beginner who’s looking to hone their skills or even if you’re a makeup expert wanting to have fun and learn more.
‘Makeup by Mario’ Launch
The year 2020 marks Mario Dedivanovic's 20th year as a makeup artist. Mario has become one of the world’s most influential names in the beauty industry. His clientele list includes Kim Kardashian-West, Ariana Grande, Gabrielle Union and more. With an Instagram following of 15 million, Mario’s Masterclasses (that cost a whopping $1,500 for one day) are the makeup masterclass to attend, and are held worldwide. Not bad for somebody who started off as an employee of Sephora!
To commemorate his 20 years in the business, Mario has bought out his luxury cosmetics brand ‘Makeup by Mario’. Although the makeup brand has been a dream of Dedivanovic's since his teen years at Sephora, the creation of the brand started three years ago. Three years of hard work and dedication, the brand is finally here. The release date of October 1st also coincides with Mario’s 37th birthday.
Mario recently told the MailOnline ‘With Makeup by Mario, I’ve taken my signature techniques and transformed them into accessible pro products inspired by the ones I’ve loved and used throughout my career,'. Mario also stated that he wanted to create professional-grade quality products that are simple to use and will simplify your everyday makeup routine.
Mario’s make up collection consists of 21 products with emphasis on eye makeup including eyeshadows, highlighters and eye prep products. The brand is also cruelty-free and caters to all skin types and tones.