Sustainable Brands Who Are Truly Doing Good (& Not Completely Terrible For the Planet)
Do you ever stop to consider the clothes hanging in your wardrobe? I mean really consider each item; where it’s from, what it’s made of and ultimately where it will end up when at the end of its life cycle? Fashion’s ever-changing face is having a massive upheaval in 2020, with second-hand seeing an absolute boom and rented fashion too growing in magnitude. The world is changing, and for the better too. Brands are starting to realise we simple do not need to be creating more clothes as rapidly as we did 10 years ago, our planets resources are becoming more scares by the minute, therefore looking elsewhere to create clothing is on the rise. From brands creating bags from recycled bouncy castles to actively tackling plastic pollution in every step of their supply chain; change is happening for the better and companies are taking new measures to become more sustainable and ethical.
Of course, creating anything new can never truly be sustainable, however organic or natural the resource. It is said the average t-shirt takes around 2,700 litres to make - this just one. And the potential for that particular t-shirt to end up in landfill is sadly, incredibly high. To truly shop sustainably, your local second-hand/thrift store or even renting off the many new companies on the market, would be the highly suggested option. As you are purchasing clothing, already made.
But of course this is the great thing about the fashion industry, it is ever changing and its ability the mould itself with the shifts in attitudes is truly inspiring. Below we have curated a list of the best independent sustainable fashion brands that are doing their bit to not only create fashionable, appealing items for their customers, but are actively helping the planet too. With innovative ways to combine resources already in existence and reforming them into something new. For your next sustainable fashion fix, from brands that are going great lengths to truly help the planet in their production, look no further.
HØST & VÅR
Translating to ‘Spring & Autumn’, the Norwegian brand combine a bold 70’s flare with ethical practices throughout their Supply Chain. From using regenerated cellulose fabric made from cotton waste to create breathable silk for their garments, to innovative ways to create Zero Waste production, in the form of any cellulose waste created, being used as fuel to generate electricity. Their garments are fully biodegradable too, which means you truly are wearing a garment that is kind to the planet from the start of its journey to the end.. oh, and you’ll look incredibly cool whilst wearing it too.
A brand who have adopted the Circular Fashion model, Arela’s ‘For Good’ initiative sees design, garment care, high quality materials, recycling garments and recyclable packaging, with an aim to create new designs from their own old products. With this, they keep waste to an absolute minimum as well as repairing their garments to give them a new lease of life (and ensure everything they are producing, lasts as long as possible).
Born out of The Vaccines guitarists, Freddie Cowan’s want for Men’s Fashion to have more comfortable, durable basics made by an environmentally conscious design, Basic Rights use ‘ecologically sound fabrics from limited, end or roll supplies from the production line of top-end luxury brands’. Their recent ‘The Rubbish Collection’ uses these end of roll fabrics and recycled yarns to create clothing that could have otherwise ended up in landfill. They’ve also partnered with Trees for the Future to counteract their carbon footprint.
With brightly coloured lounge wear, which proudly displays parts of its supply chain as part of the print design, Pangaia use scientists, technologists, designers to create product from recycled plastics, seaweed and other natural material. Their aim is to both save the environment and create clothing to be truly lived in. They have taken a global problem of plastic pollution, and upcycle to create fashion items that have made a big impact. With science and technology having huge influence to ensure their production is as low-impact and sustainable as possible.
By Megan Crosby
A brand which has exploded onto the scene over the past year is By Megan Crosby. Merging playful, colourful prints with Sustainability truly at its heart, with the added bonus of made-to-order garments, making them inclusive for all. The brands pledge is to only use “sustainable, dead stock, remnant and organic fabrics” as well as using certified environmentally friendly dyes. A wonderful brand for your next occasion dress!
Co-founded by Cameron Saul and Oliver Wayman, (and driven by COO Jonathan Lee) Bottletop craft upcycled accessories from recycled metal ring pulls and leather off-cuts, creating a ‘chain mail fabric’ that has now become the brands signature. Bottletop’s vision is to “empower people and planet through sustainable design and creative culture” by supporting artisans globally and funding health care for young people in Africa. A truly inspiring brand who not only save thousands of resources from flooding our environments, but give back the people in need too. Visit:
Wyatt & Jack
Discarded bouncy castles may be the last thing you’d expect to find when you read the label of a handbag, but this is exactly what Wyatt & Jack use to create their colourful designs. They take discarded beach deckchair canvas, broken inflatables and retired bouncy castle vinyl PVC to create their bags and in the process save thousands of materials from going to landfill. All craftily created in their workshop on the Isle of Wight.
Vin & Omi
With sustainability truly at the heart of each of Vin & Omi’s creations, the brand have made a name for themselves within the fashion world from using a whole manner of natural resources to create their garments. From deadwood found in fields, to late last year, creating a collection made solely from waste found in the estate of Prince Charles. With the brand creating a nettle fabric made from 3,000 nettles found at the estate that otherwise would have gone to landfill, amongst other creations. Visit: to discover more of their eco-innovations
About Lisa Gibson
Lisa Gibson is a Freelance Low Waste & Eco-Lifestyle Writer, originally from North Wales now living in West Sussex